The World of William Hill Bonuses

Who hasn’t heard of William Hill? The veteran British bookie has been around a long, long time and has always been particularly prominent in the sports betting world. Its reach is now truly international in scope and the online platform currently offers not one but two different welcome offers, one of the largest market offerings around and a host of other promotions. But experience doesn’t necessarily translate to quality bonuses. Our detailed review will analyse how the William Hill welcome bonus stacks up against other major operators, along with detailing the various offers and promotions available through this betting site. So, read on to find out all you need to know and how to claim your welcome bonus at William Hill.

Get your hands on a £30 worth of free bets at William Hill

Want a Free Bet as a Sign-up Bonus?

As you know, there’s some hot competition in the world of online sports-book sign-up bonuses. The William Hill sign-up bonus offers new customers free bets to the value of £30, after punters place their first bet with this betting site. This bookie will match your first bet of £10 with £30 in free bets. So, to claim the sign-up bonus, simply follow the link above and create an account. Make sure to enter the promotional code below in the ‘promo code’ box when filling out the registration form. Once a member, log in to the online platform and make a first deposit via the ‘deposit’ tab.

The William Hill sign-up bonus is triggered once a first bet is made, rather than by making a first deposit. To trigger the sign-up bonus, the first bet must have odds of at least 1/2 and must be £10. So, place the first bet in line with this criteria and you’ll be credited with three free £10 bets. Free bets are credited in the bet slip feature at William Hill. Once you’ve made an eligible selection, the free bet box will become available on the bet slip. Simply tick the free bet box to use the sign-up bonus free bet on your selection. We’ll get into the conditions of the free bet more below, but it’s important to note that these are three individual £10 free bets that cannot be used as one single bet.

Excluded Payment Methods

One thing to watch out for is that a couple of payment methods are not valid in conjunction with the C30 bonus code offer. If you want to pay with Skrill, Skrill 1-Tap, Neteller, Moneybookers, Envoy, or PaySafe Card, then you should be aware that you will not receive the welcome bonus if you do so. I’d advise using a different payment offer in conjunction with this particular William Hill bonus code, so you can get your hands on the bonus.

Deposit However you Like

Available deposit Options
Deposit Method Payment Type Min. Deposit
. Debit Card £5
. Debit Card £5
. Debit Card £5
. Debit Card £5
. e-Wallet £10
. e-Wallet £10
. e-Wallet £10
. e-Wallet £5
. Prepaid Card £5
. Bank Transfer £10
. Bank Transfer £10
. e-wallet £10
. e-wallet £10

What’s great here is that all deposit methods are eligible with the William Hill deposit bonus, so you can be safe in the knowledge that however you want to deposit, you’ll be eligible for the welcome offer. William Hill utilise a number of deposit options across most payment types, such as debit card, e-wallets, prepaid cards and bank transfer. There’s a few less common payment methods available here, such as Cash Direct Express and fundsend, so those who are fans of e-wallets, but not so keen of PayPal, will find William Hill caters especially well to their needs. Check out the table for all the info you need regarding each payment method, to find the best payment method for you.

It’s also important to check that the minimum deposit amounts are also convenient. Just remember to deposit enough to activate the sign-up bonus through your first bet. There’s a limit to the maximum payments permitted too, so see the bookie’s payment help page for more info. When it comes to withdrawing your hard earned winnings there are of course also minimum and maximum amount restrictions, along with differing timeframes, that apply. Don’t forget, that you can always set a daily, weekly or monthly limit on how much the bookie will allow you to deposit. So if you’d like to make sure you’ll never deposit more than you can afford, set yourself a deposit limit in the bookie’s deposit page.

The T&Cs of the William Hill Welcome Bonus

Now we’ve heard the good stuff, let’s get down to the nitty-gritty. As I mentioned earlier, the William Hill welcome bonus is triggered after a first bet is made, not just from depositing. The welcome bonus amount to the value of £30, consisting of three £10 free bets, while the qualifying bet must be £10; no more, no less.

Once the first bet has been made, the welcome bonus will roll into your account, usually straight away, though this can take up to 24 hours.

Eligible Bet Types for the Welcome Bonus

  • Y Win/Draw/Lose

  • Y Over/Under Goals

  • Y Both Teams to Score

  • Y Correct Score

  • N Pool Bets

  • N Tote Bets

Welcome Bonus: 3x £10 free bets
Bonus Code: C30
Minimum Deposit: £10
Wagering Requirements: 3 x £10 free bets
Validity Period: 30 Days

This bet must be used within 30 days, after which it will expire. Also, the stake is not returned as part of the settlement, so you’ll only get the profit generated from the free bet. On the plus side, there are few market or bet type restrictions for the welcome bonus and the odds can be as small or as big as you like. The only exclusions are tote, pool or lottery type bets, so sports betting fans have plenty of options here.

What Other Promotions are Available?

There are a number of other offers and promotions here, but nothing you won’t find anywhere else (and usually with better terms). One interesting promotion is the ‘super sub’ offer, which runs a bet onto the player brought onto the pitch if a player with an active bet is substituted. This promotion is however only available on selected markets and on selected football fixtures. Similarly, William Hill will refund all first goalscorer bets with a free bet up to a maximum £50, should the selected player score the second goal in the match, with the ‘goalscorer 2nd chance’ offer. Free bet refunds up to £50 will also be issued for all Correct Score and Double Result bets on matches that end 0-0 as part of the ‘bore draw’ concession.

William Hill Sports-book Promotional video

The goalscorer 2nd chance offer also applies to American football fixtures, with the same terms. Accumulator insurance is also available, with six fold or greater accumulators refunded with a free bet if they are let down by just one leg. This is only valid on Match Result and Both Teams To Score markets and free bets will be issued up to a maximum £50. For horse-racing and greyhound fans, punters are guaranteed the best odds, with this bookie paying out at the starting price if it is greater than the original bet price. There are lots of promotions here to up the excitement and interest when betting with this bookie, but in terms of value, we all know the real money is most often with the sign-up bonus rather than promotions such as these.

Lack of a Loyalty Programme

Unfortunately there’s no loyalty scheme in place at William Hill. The range of promotions outlined above appears to be all that’s on offer here. This is fairly common amongst the major sports-books, but this only makes those operators with strong loyalty programmes, such as at 888 Sports, stand out even more. William Hill has lots of loyal followers and it would be good to see some effort being made here.

A Snapshot of the Bookmaker

William Hill has been around the block. Founded in 1934, its operation has gradually extended and now boasts over 2.8million registered players across the world. Unlike many other operators who have moved their headquarters offshore, William Hill’s headquarters are still located in Leeds in the UK. A hugely successful business, William Hill has been listed on the London Stock Exchange since 2002. The online platform is tested by the European Sports and Security Association to ensure it functions properly and that the data of members is secure and safe. The bookie also won ‘operator of the year’ at the 2014 E-Gaming Review Awards for its strong performance for sports betting as well as gaming.

This operator has one of the strongest market selections around, with over 50 sports markets available for you to bet on. These markets can also be enjoyed on the bookie’s sports-book mobile app, which is available for iOS and android devices, requiring version 7 and 5.3 or higher respectively. Customer service is available 24/7 via live chat, phone and email service, though speaking to an operator via the live chat can often take a while, as queues are sometimes long and personal details must be entered each time you want to live chat with a representative.

Plenty to Offer

There’s a lot to like with this bookmaker. All the usual promotional offers are here and there’s the choice between two solid welcome offers that have slightly different playability, but both have access to almost all betting options and markets. Coupled with the huge market and bet selections available and it looks like William Hill are onto a winner.

William Hill sport betting operator of the year 2014

It really is down to personal preference on whether a free bet bonus is more appealing than funds in your online account. Personally, I like these free bet bonuses when they can used individually, as you can spread the risk across different bets. It also offers more fun than simply making a one off free bet. However, the fact that you put money at risk just to claim the William Hill welcome bonus (since it’s triggered by a first bet rather than a first deposit), means this bonus is not as competitive as many others on the market.

Like what you’ve heard? Get your £30 in free bets now!